|
4
for 1 Promotional Deal
Article
writing promotes website in multiple ways
One of the most popular methods of
website promotion is article writing. By writing brief
500 word articles on topics that relate to your small
business and by having those articles published by other
websites or off-line publications, you are on the path
to high traffic and an improved image in the business
community.
How can those little articles lift
you to such great heights? Here are the 4 critical
positive results of writing and publishing articles.
Articles Generate Inbound Links
When you publish an article
on-line, you automatically generate a link back to your
website. That link is in the form of your “Resource
Box”, a small trailing message that is attached to
your article. There’s one at the bottom of this
article, and you’ll often see them in your local
newspapers and magazines as well. The resource box is a
way for publishers to provide something to the writer in
exchange for their valuable information.
If you look closely at resource
boxes, you’ll notice that they all contain an active
link back to the author’s website. This link is picked
up by popular search engines like Google,
and actually helps to improve your site’s ranking in
search results. Of course the links on their own also
generate traffic, as readers who like the content of
your article are likely to click on the link to see the
rest of your site.
Be advised that quality counts - we
are increasingly seeing a trend to quality over quantity
when it comes to articles. More backlinks is not
necessarily better. Instead, aim for having your
articles published on a few select sites with good
Google PageRanks and an active reader base.
Articles Create Content
Next to inbound links, one of the
major factors that search engines evaluate for their
ranking algorithms is the content of your site. The
Internet is all about information, and websites that
contain free information that is relevant to the
audience are more likely to rank higher in search engine
results than sites that have no free content.
The articles that you write in
support of your website should be posted on your website
when they are completed. My website currently displays
many of my recent small business marketing articles. This
means that search engines are picking up these pages of
free valuable content on my website, and are more likely
to rank my site higher than others that do not offer
content.
Creating content is easy once
you’ve written the articles. Simply create a new page
on your website and drop in your article.
Articles Promote You
As an author, you immediately gain
credibility as an expert in your field. If your business
sells garden supplies and write a series of articles
about gardening, you will appear to be an expert on the
topic to anyone who reads your articles.
Remember, we live in a fast moving
society. People don’t have time to research topics as
they did in the past, and a quick 500 word article from
you will go a long way towards positioning you as an
expert in their minds. People want fast information, so
provide it!
Articles Promote your Products
Who says you can’t promote your
products in an article? While you should NOT turn your
articles into blatant sales pitches for your product (as
you will lose credibility), you can certainly write
about problems that your product can solve. Think back
to the garden supply store mentioned earlier. An article
on the safe use of pesticides to solve this year’s
grub epidemic would be a great way to stimulate sales of
pesticides, while still being seen as an expert
providing advice to readers. By outlining the need for
pesticides to kill off the grub population, you are
gently saying to readers “You need to buy this
product.” Of course since you sell the product, you
stand to benefit from such buying activity.
Through the generation of inbound links and content,
along with the added benefits of enhanced credibility
for you and enhanced visibility for your products, you
can see that articles writing is a valuable endeavor. In
just one 500 word article you can accomplish 4
significant marketing objectives. Now that’s something
to write home about.
Article
contents © 2007 by marketingyoursmallbusiness.com
Will
Dylan is the Author of “Small Business Big
Marketing” a FREE powerful e-book for small businesses
available through his website www.marketingyoursmallbusiness.com
. You can contact Will at askwill@marketingyoursmallbusiness.com
Read
Small Business Big Marketing now by clicking here!
|
