Business, BIG Marketingô
hope you can see it now. You donít need big budgets to
market your company effectively. You CAN compete with
larger competitors using clever marketing techniques.
can use publicity, the small businesspersonís number
one weapon against big budget marketing. Itís free,
people believe what they see/read in the news, and it
takes minimal effort. Thatís a very powerful weapon.
can use your enhanced knowledge of advertising that
Iíve presented to you in this book to help guide your
marketing decisions towards things that will generate a
good payback on your investment, and away from
advertising vehicles that are priced too high for the
average small business.
can avoid the common mistakes of small business people,
like spreading your marketing to thin or trying to copy
the big companies marketing strategies.
finally, you can use clients as your walking
advertisements for your business by giving them a reason
to send business your way.
sincerely believe that if you invest some time and
effort into publicity, and take the marketing knowledge
I have given you in this book to heart, you will have
the tools you need to run a more successful, more
profitable business. I wish you success in your
endeavors, and encourage you to contact me with any
questions or comments about the book or about small
business marketing in general. You can reach me through
our website www.marketingyoursmallbusiness.com.
go out and show your larger competitors how itís done.
They wonít know what hit themÖ.unless they read this
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