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Small
Business, BIG Marketing™
by Will
Dylan ©2004
CHAPTER 6 - THE
INTERNET (con't)
Category
2 – Worldwide Business
If
you are relying on your site to drive transactions and
sell your product or service, then you may want to hire
a professional web designer for your website. You need
more than just a display site; you want your site to
actually do something, like take orders or offer an
on-line catalogue of your products. BE
CAREFUL….consult with a number of web designers before
you proceed, and get a good idea for what your cost will
be before you invest. Web design is not cheap – almost
$60 an hour in some cases.
Be clear about your expectations, get it in
writing from the company you hire, and specify your
budget up front.
As
for the design of the website, you’ll find that a good
web designer has all kinds of good ideas for you. Just
remember to be clear about your budget up front and
compare prices.
Regardless
of what type of Internet site you desire, there is
definitely value in having some presence on the
Internet. It’s just that it is more valuable for some
businesses than others. Spend your money accordingly,
and remember that the Internet itself won’t sell your
products or services without a strong marketing plan to
back it up.
I
could write all day on this topic, because the Internet
is such a phenomenon. Ultimately though, you must decide
how important the Internet is to your business, and if
you’re serious about it, you should consult with a
qualified web designer to find out what technical
options are available to you.
Begin Chapter 7 >>
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