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Small
Business, BIG Marketing™
by Will
Dylan ©2007
INTRODUCTION
It’s not
easy being a small businessperson, is it?
You work
long hours, take few if any holidays, and you bear the
responsibility for the overall success of your company.
And of
course, you are always looking for ways to improve your
bottom line profitability.
Since you
downloaded this book, I’ll assume you believe that
effective marketing could be a big help to your
business. The problem is that hiring a marketing
consultant can cost you a ton of money, and you probably
can’t afford it. And without some background in
marketing, it’s tough to come up with all the answers
you need to put an effective marketing plan into place.
That’s
where this book comes in. I’ve been marketing services
and products for years, always for the underdog.
Although you would recognize some of the company names
I’ve worked for, every company I have marketed for has
been looking up at larger competitors. We worked with
smaller marketing budgets than our main competitors, and
we were always looking for innovative and cost-effective
ways to improve our bottom line and steal business from
the big boys.
Sounds like
someone who might be able to help you, right? You’re
probably in the same situation, looking up at larger
competition and trying to keep costs down. At the same
time, you realize “you have to spend money to make
money”.
This book
will show you how to do it. I wrote “Small
Business, Big Marketing” with people like you
mind. You have a small business, maybe even a fairly
successful one, but you are frustrated by competing
against larger competitors. Starting today, you can turn
the tables on them.
This book
offers you my experiences as a Marketing Manager for
small companies and major corporations. We’ll show you
how to put an effective marketing plan in place that
will improve revenues while keeping marketing expenses
in check. We’ll help you to take advantage of all
kinds of low cost or no cost methods of marketing your
products and services that will help drive your business
down the road to success.
It’s like
having a marketing consultant for your small business,
without the price tag.
Continue
to the Next Chapter on Market Positioning >>
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