Using YouTube to Build your Brand
Ready to make a viral video and cut your marketing costs to zero? Well, not everyone can make the next Old Spice videos on YouTube that have taken on a life of their own in recent weeks, but you can do some much simpler things with videos on YouTube to build your brand. The “Will it Blend” videos are a great example. Blendtec filmed some low budget videos of various items being put into...
Read MoreReal Estate Agent Marketing Tips
Being a real estate agent is one of the most entrepreneurial jobs around. With low barriers to entry, the industry is almost always super-competitive, even in today’s slower real estate market. To be an effective real estate agent and actually make some decent money, you need to be very good at small business marketing. Most agents aren’t. Here are some tips that apply to all small...
Read MoreFree Publicity this Summer
In a case of great minds think alike, I was pondering a blog post on the virtues of getting some free publicity for your small business in the summer months, given the slower news cycle and the fact that reporters are often looking for story ideas as many businesses slow down for the summer. And what do you know, I stumble upon a recent Globe and Mail column contributed by Mia Wedgebury, a PR...
Read MoreLet Me Tell you a Story
Those are among the most effective words you can use in your marketing and PR efforts for your small business. As a small business, the primary disadvantage you have in marketing is that your competitors can repeat their message to the market far more often than you can. So…you need to have a better message, one that resonates with your target market and is memorable even when it’s not heard...
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