Free Ideas for Generating Small Business Publicity
So you want to generate some publicity for your small business but you are absolutely stumped as to what to talk about. Sometimes sitting by yourself starting at a blank screen just isn’t going to drive a good idea out of your head. So when you are stumped, try thinking about the two groups of people you encounter every day: Customers – this should be your number one source of ideas, because...
Read MoreNew Post at the Staples “How’s Business” blog
The nice folks over at the Staples “How’s Business” blog are featuring a post I wrote for them on where PR ideas come from for small business owners. I encourage you to read the post and leave a comment – thanks! Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Tell a friend
Read MoreCommon Small Business Marketing Mistakes
Being a small business owner means that each marketing activity you pay for takes on greater significance, since you don’t have a big budget. You can’t really afford for any one marketing activity to be a total flop because it will torpedo your budget for other things that you need to do. Here are three common mistakes that small business owners make when marketing their small...
Read MoreJetBlue Delivers Free Publicity for your Small Business
Small business marketing is a constant effort to identify low cost, high impact opportunities to build awareness and credibility for your small business. And sometimes, opportunities come from the strangest places – like an angry flight attendant who literally jumped out of a plane while quitting his job. By now you know the story – a JetBlue flight attendant got into it with a passenger,...
Read MoreLocal Small Business Marketing Tips
As a small business owner looking for marketing tips when dealing with your local marketing strategy, you may be wondering how you can take advantage of some of the recent developments in marketing and social media to help drive local awareness. Small business owners everywhere are tweeting and Facebooking and “going viral”, but you may find that many of these vehicles don’t seem as helpful...
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