Let Me Tell you a Story
Those are among the most effective words you can use in your marketing and PR efforts for your small business. As a small business, the primary disadvantage you have in marketing is that your competitors can repeat their message to the market far more often than you can. So…you need to have a better message, one that resonates with your target market and is memorable even when it’s not heard...
Read MoreAwareness and Credibility – the difference between Advertising and Publicity
I’ve always said that advertising and publicity are important because they do different things for your business. Advertisng delivers awareness, publicity or PR delivers credibility. If I see your ad in the newspaper or online tomorrow, I am aware of you. I know you exist, and maybe I’ve gleaned some information about why I would want to do business with you. That’s assuimg I pad any...
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