Free Ideas for Generating Small Business Publicity
So you want to generate some publicity for your small business but you are absolutely stumped as to what to talk about. Sometimes sitting by yourself starting at a blank screen just isn’t going to drive a good idea out of your head. So when you are stumped, try thinking about the two groups of people you encounter every day: Customers – this should be your number one source of ideas, because...
Read MoreJetBlue Delivers Free Publicity for your Small Business
Small business marketing is a constant effort to identify low cost, high impact opportunities to build awareness and credibility for your small business. And sometimes, opportunities come from the strangest places – like an angry flight attendant who literally jumped out of a plane while quitting his job. By now you know the story – a JetBlue flight attendant got into it with a passenger,...
Read MoreLet Me Tell you a Story
Those are among the most effective words you can use in your marketing and PR efforts for your small business. As a small business, the primary disadvantage you have in marketing is that your competitors can repeat their message to the market far more often than you can. So…you need to have a better message, one that resonates with your target market and is memorable even when it’s not heard...
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