JetBlue Delivers Free Publicity for your Small Business
Small business marketing is a constant effort to identify low cost, high impact opportunities to build awareness and credibility for your small business. And sometimes, opportunities come from the strangest places – like an angry flight attendant who literally jumped out of a plane while quitting his job. By now you know the story – a JetBlue flight attendant got into it with a passenger,...
Read MoreSmall Business Marketing and Publicity Success Story – The Laser Eye Surgeon
Have you ever considered laser eye surgery? It seems like a scary proposition to me – having lasers shot at my head to “fix” my vision isn’t my idea of a good time. But, there’s a huge market out there for people looking to ditch their glasses forever with laser eye surgery. A smart laser eye surgeon tapped into this natural hesitation and used PR very effectively to build her...
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