Free Ideas for Generating Small Business Publicity
So you want to generate some publicity for your small business but you are absolutely stumped as to what to talk about. Sometimes sitting by yourself starting at a blank screen just isn’t going to drive a good idea out of your head. So when you are stumped, try thinking about the two groups of people you encounter every day: Customers – this should be your number one source of ideas, because...
Read More3 Press Release Tips to Drive Free Publicity
The interest among small business owners in getting free publicity has exploded in recent years – one look at the all of the free press release distribution sites that have sprung up online confirms that fact. This invariably leads small business owners to seek out tips on writing a press release to try to get attention from the media as part of their PR campaigns. The simplest rule is this –...
Read MoreUsing YouTube to Build your Brand
Ready to make a viral video and cut your marketing costs to zero? Well, not everyone can make the next Old Spice videos on YouTube that have taken on a life of their own in recent weeks, but you can do some much simpler things with videos on YouTube to build your brand. The “Will it Blend” videos are a great example. Blendtec filmed some low budget videos of various items being put into...
Read MoreFree Publicity this Summer
In a case of great minds think alike, I was pondering a blog post on the virtues of getting some free publicity for your small business in the summer months, given the slower news cycle and the fact that reporters are often looking for story ideas as many businesses slow down for the summer. And what do you know, I stumble upon a recent Globe and Mail column contributed by Mia Wedgebury, a PR...
Read MoreLet Me Tell you a Story
Those are among the most effective words you can use in your marketing and PR efforts for your small business. As a small business, the primary disadvantage you have in marketing is that your competitors can repeat their message to the market far more often than you can. So…you need to have a better message, one that resonates with your target market and is memorable even when it’s not heard...
Read MoreGetting Started in Small Business PR and Publicity
The number 1 thing that holds small business owners back from taking the plunge and using PR activities to get publicity for their business is this – they don’t think they’re qualified. They see people being quoted in the newspaper or online or showing up on the TV newscast and they figure those people must have some special qualification that makes them worthy of being featured in the...
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