Free Ideas for Generating Small Business Publicity
So you want to generate some publicity for your small business but you are absolutely stumped as to what to talk about. Sometimes sitting by yourself starting at a blank screen just isn’t going to drive a good idea out of your head. So when you are stumped, try thinking about the two groups of people you encounter every day: Customers – this should be your number one source of ideas, because...
Read MoreJetBlue Delivers Free Publicity for your Small Business
Small business marketing is a constant effort to identify low cost, high impact opportunities to build awareness and credibility for your small business. And sometimes, opportunities come from the strangest places – like an angry flight attendant who literally jumped out of a plane while quitting his job. By now you know the story – a JetBlue flight attendant got into it with a passenger,...
Read MoreLocal Small Business Marketing Tips
As a small business owner looking for marketing tips when dealing with your local marketing strategy, you may be wondering how you can take advantage of some of the recent developments in marketing and social media to help drive local awareness. Small business owners everywhere are tweeting and Facebooking and “going viral”, but you may find that many of these vehicles don’t seem as helpful...
Read More3 Press Release Tips to Drive Free Publicity
The interest among small business owners in getting free publicity has exploded in recent years – one look at the all of the free press release distribution sites that have sprung up online confirms that fact. This invariably leads small business owners to seek out tips on writing a press release to try to get attention from the media as part of their PR campaigns. The simplest rule is this –...
Read MoreFree Publicity this Summer
In a case of great minds think alike, I was pondering a blog post on the virtues of getting some free publicity for your small business in the summer months, given the slower news cycle and the fact that reporters are often looking for story ideas as many businesses slow down for the summer. And what do you know, I stumble upon a recent Globe and Mail column contributed by Mia Wedgebury, a PR...
Read MoreGetting Started in Small Business PR and Publicity
The number 1 thing that holds small business owners back from taking the plunge and using PR activities to get publicity for their business is this – they don’t think they’re qualified. They see people being quoted in the newspaper or online or showing up on the TV newscast and they figure those people must have some special qualification that makes them worthy of being featured in the...
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