Using YouTube to Build your Brand
Ready to make a viral video and cut your marketing costs to zero? Well, not everyone can make the next Old Spice videos on YouTube that have taken on a life of their own in recent weeks, but you can do some much simpler things with videos on YouTube to build your brand. The “Will it Blend” videos are a great example. Blendtec filmed some low budget videos of various items being put into...
Read MoreGetting Started in Small Business PR and Publicity
The number 1 thing that holds small business owners back from taking the plunge and using PR activities to get publicity for their business is this – they don’t think they’re qualified. They see people being quoted in the newspaper or online or showing up on the TV newscast and they figure those people must have some special qualification that makes them worthy of being featured in the...
Read MoreSmall Business Marketing and Publicity Success Story – The Laser Eye Surgeon
Have you ever considered laser eye surgery? It seems like a scary proposition to me – having lasers shot at my head to “fix” my vision isn’t my idea of a good time. But, there’s a huge market out there for people looking to ditch their glasses forever with laser eye surgery. A smart laser eye surgeon tapped into this natural hesitation and used PR very effectively to build her...
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