Small Business Marketing and Publicity Success Story – The Laser Eye Surgeon
Have you ever considered laser eye surgery? It seems like a scary proposition to me – having lasers shot at my head to “fix” my vision isn’t my idea of a good time. But, there’s a huge market out there for people looking to ditch their glasses forever with laser eye surgery. A smart laser eye surgeon tapped into this natural hesitation and used PR very effectively to build her...
Read MoreHow did THEY get on TV?
There’s nothing more frustrating than watching a key competitor get valuable free publicity for their small business on the 6 o clock news or in the newspaper on a topic that you could just as easily have been quoted on. So how did they get the jump on you? I don’t want to make this sound too easy, but there’s a good chance they asked, and you didn’t. Reporters are busy...
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