As a small business marketing expert, I often write
articles for various publications on issues of interest
to small business owners everywhere.
EDITORS/PUBLISHERS : You may publish any of
these articles in your publications provided the
resource box is included. An e-mail notification to askwill@marketingyoursmallbusiness.com
would be appreciated.
General Small Business Marketing
Articles
Being
the (Second) Best
How being number 2 in your market
can increase your sales and profits - just ask Pepsi
Small
Business Marketing Strategies for Tackling Larger
Competitors
Leveraging proven strategies from
companies like Pepsi illustrates how to turn the tables
on larger competition
Everybody
Loves Raymond....You Should Too!
The hit sitcom proves that tried and
true storylines (and small business marketing concepts)
still work
3
Tips to Shake Up Sales
Give your business a boost in a slow
market
The
Golden Rule of Small Business Marketing
Solving the marketing vs. operations riddle
It's
the 8th Idea that Counts
Patience, analysis key to ideas that pan out
Google
Chase a Worthwhile Endeavor
Pursuit of search engine ranking has other
benefits
Beat
the Post Holiday Blues
3 Tips to Generate Business in Q1 2003
Small
Business Marketing, According to Seinfeld
TV Show about nothing holds lessons for small
business owners
Off-Line
Marketing for On-Line Results
Traditional marketing still plays a role in the
e-commerce world
Don't
Forget your Existing Customers
Quest for new clients shouldn’t ignore those who
pay the bills
Get
Online in 24 Hours
3 Tips to market your small business idea on the
web overnight
Want
to Keep your Customers? Sign them Up!
Service contracts offer low-cost key to client
retention
Is
your Business Website Lonely?
3 tips to help your small business grow online
Advertising
3
Tips for Advertising in ezines
Test your ads first
Share
Ad Expenses, Boost Profits
Co-Op approach to marketing helps small business
owners cut costs
Ezine
Advertising vs. Articles
A comparison of two popular on-line promotional
tools
Getting
Maximum Profit from your Advertising
Tips to ensure your ads bring in revenue
3
Magic Words that Boost Ad Response
Key to success is avoiding hype
Reduce
your Advertising Expenses
Cut costs while maintaining effectiveness
Free Publicity for your Business
3
Ways to Kill a Small Business Publicity Opportunity with
a Lousy Interview
Landed an interview with a local
reporter that will help your business - great, don't do
any of these things!
PR
101 for Small Business Owners
Publicity is the most underused
small business marketing tool - here's what you can do
to get your 15 minutes of fame for your small business
Article
Marketing vs Article Distribution
Using articles to gain online
publicity for your small business is only effective if
you are marketing the article, not just distributing
it
The News Release Idea Factory
Powerful Publicity Ideas come from
the 6 o'clock News
4
for 1 Promotional Deal
Article Writing for publicity offers multiple
benefits
There's
No Trick to this Publicity Treat
Halloween offers small businesses a chance for
community recognition
4
Steps to a Great Ezine Article
Learn to write like the pros with these tips
Winning
the Recognition War
3 tips to maximize your exposure on a minimum
budget
Shoestring Marketing
No
Marketing Budget...No Problem!
5 Tips for a $100 Marketing Budget
Guest Authors
Are
you Wasting your Marketing Dollars?
A Contribution from guest author Angela Wu
5
Great Ideas for Sales Letters
A Contribution from guest author Alexandria K. Brown
