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Google Chase a
Worthwhile Endeavor
Pursuit of high search engine ranking
has other marketing benefits
If
you run an on-line business or operate a website in
support of your traditional small business, you have
probably desired at some time to improve your ranking in
search engine results. Wouldn’t we all like to be
ranked #1 in Google for a term related to our business?
Of course we would. The traffic could be staggering, and
your business would gain considerable exposure.
Of
course it is not that easy to do, since everyone else in
the world who has a website wants the same thing.
You’ve probably read articles that tell you all about
the tips and tricks of climbing the Google ladder, and
you’ve also read articles that tell you to forget
about it. They say its simply too hard and will require
too much effort to build your website up to that point.
In
this writer’s opinion, they are both wrong. You should
pursue a high ranking in Google with all of your
available resources, but not necessarily with the goal
of hitting the top of the search engine mountain.
You’ll see why after a quick review of the two most
commonly mentioned tips to increasing your ranking in
Google.
Building
Relevant Inbound Links:
When
somebody else’s website links to yours, they are
essentially “voting” for your website. They are
telling visitors to their website that in their opinion,
it would be worthwhile for them to visit your site as
well, as it may be of interest to them. Google counts
relevant inbound links in your favor, as they believe
that the more people willing to give your site a “vote
of confidence” through a link must be an indication
that your site is worthwhile. Building relevant inbound
links can be accomplished through direct communication
with other website owners, or through the practice of
article writing.
Articles
(like this one) carry a resource box at the end that
contains a link back to the author’s website. If your
article seems worthwhile to another business website
owner, they may post it for their readers. In doing so
they generate an automatic link to your site as their
way of saying “thanks for the information”.
You’ll
notice that I keep using the word “relevant”. Links
from non-relevant sites or from pages that contain only
links and no valuable content may actually downgrade
your site ranking in Google. As well, bear in mind that
quality counts when it comes t article placement -
random backlinks or links from sites with a low pagerank
will not help you much .
Establishing
Free, Relevant Content:
Your
site won’t rank very well if it only contains one page
filled with sales pitches for your product or service.
The Internet is about information, and to improve your
ranking you need to offer free information on your
chosen topic to your visitors. Some people do this in
the form of articles from themselves or other authors.
The more content that you have, the more likely people
are to find something valuable on your site, hence the
more likely you are to rank well in search engine
results.
Which
brings us back to why you should pursue a high Google
ranking. The reason lies in the tactics mentioned above.
Simply put, the process of establishing links to your
website from other quality sites related to your topic,
and the fact that your site has quality content on it,
will greatly improve your chances of making sales to
your customers through your website, regardless of
whether or not you rank well on Google. Your efforts
will be well placed if you focus on links and content. A
number of quality inbound links can generate
significant, highly targeted traffic to your website
even without a high ranking search engine listing.
The
effects of pursuing inbound links and relevant content
on your website’s traffic will be positive, regardless
of your ranking on Google or any other search engine. So
go ahead and try to drive your site as high as possible
in the Google ranking. You will certainly build a solid
foundation for your website along the way.
Article
contents © 2007 by marketingyoursmallbusiness.com
Will
Dylan is the Author of “Small Business Big
Marketing” a powerful e-book for small businesses
available through his website www.marketingyoursmallbusiness.com
. You can contact Will at askwill@marketingyoursmallbusiness.com
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