Get Valuable Free
Publicity for your Small Business!
 Put
your business on TV, radio or in the newspaper as
part of a highly credible news story, at almost no cost
to you...
Noted
small business marketing expert and PR pro Will Dylan
introduces an affordable audio program aimed at getting
your small business in the news – free!
Small
Business Owners – take the following 20 second quiz:
Imagine
for a moment that you are considering laser eye surgery.
You
see an ad on a local website promoting a doctor in your
area who claims to be an expert in the procedure.
Let’s call him Doctor A.
Later
that evening, you see another doctor who runs a local
laser eye clinic featured on the evening news in an
interview with a reporter, describing the procedure and
showing a real patient’s experience. Let’s call her
Doctor B.
Question
1) Of the two, who would you trust to fire a laser
at your eyes?
Answer:
Most people would say Doctor B
– solely because she was featured on the
evening news, and that gives her instant and significant
credibility in the eyes of the public.
Question
2) Who do you think had more phone calls the next
day from people interested in learning more about laser
eye surgery?
Answer:
Not the first guy.
Which
one would you rather be?
No
matter what kind of small business you own or work for,
you can realize the same powerful benefits that the
Doctor in the above example gained from free publicity
in the news media:
- Exposure
-
Credibility
And
you can get both at next to no cost.
Get
valuable free publicity for your small business –
starting today
 By
way of introduction, I’m Will Dylan.
I wrote the book on small business marketing – Small Business, Big Marketing™ is a free ebook that
has been downloaded by over 40,000 small business owners
like you. In the book, I introduce the concept of using
free publicity to promote your small business at nearly
no cost to you – a great solution for small businesses
with limited marketing dollars.
Need
some proof? Type in “Marketing on a Tight Budget” into
the world’s biggest search engine and you’ll find
this site ranked #1 of 1.2 million sites. We know
what it takes to market
your small business without breaking the bank.
Small
Business, Big PR™ – Your guide to putting your small
business in the media spotlight
I’m
pleased to introduce a powerful new marketing tool for
small business owners – Small Business, Big PR™
– a 70-minute audio presentation on how to get your
small business featured in the news media.
In
the presentation you’ll learn:
-
The
two key benefits of getting free publicity for your
business – exposure and credibility
-
The
two types of news and how small business owners can have
a great influence over one of them
-
Strategies
for delivering ideas to reporters that increase your
chances of getting featured in the news
-
The
benefits to your business of being featured in just one
article in a major newspaper, or one segment on the
evening news
-
How
to deliver a great interview that gives your business
positive media coverage and keeps reporters coming back
to you again and again
-
How
to increase the effectiveness of your existing marketing
programs by Integrating your successes in PR with your
marketing strategy
-
And
much more
 As a special introductory offer, you can order Small
Business Big PR™ (1 audio CD, over 70 minutes) at the
introductory price of $29.95* (reg $59),
plus $4.95 shipping.
That's 50% off the cover
price!
*
Offer valid March
5 to April 15 2008
Free Audio Samples (click the link to listen)
Introduction
- Will talks about getting exposure for your small
business through the news media (mp3 format, 500kb)
Chapter
1 - Looking at the news media as a business (mp3 format,
450 kb)
PR Success Stories are all
around you
On
the evening news, a local gym owner is featured in a
story about how the latest trend in fitness is really taking
off. The next day, her business increases 20% - in one
day!
In
the daily newspaper, a story runs about a local
employment agency running a free seminar on how to land
a job. The sessions immediately fill to capacity, and
the entire city now knows the name of a previously
unknown employment agency that couldn’t afford much
advertising.
In
the weekly local newspaper, a cleaning company is
featured in an article about the increasing trend of
local residents hiring cleaning companies to compensate
for the fact that people are short on time. The next
day, the phone won’t stop ringing. Business is way up.
Small
business owners like the ones mentioned above find
success in the world of publicity every day. They gain
credibility and exposure for their small business at
almost no cost, because they know how to generate the
story ideas that the news media is looking for, and how
to leverage the incredible marketing power of free
publicity.
With
the information you’ll learn in Small Business, Big
PR™, you’ll see exactly how they did it – and learn how
to do it for your small business.
Your Advertising dollars
aren’t going as far as they used to
Here’s
an alarming observation by well known marketing experts
Al Ries and Laura Ries – Advertising is losing its
effectiveness with each passing year for one reason:
Credibility.
Advertising
doesn’t have much anymore, but PR does.
As
the Ries’ note, we’re bombarded with advertising
24/7. And we’ve become pretty good at ignoring it.
When you watch the 6 o clock news you are probably
paying some attention to the news segments. But once
they go to commercial, you tune out (mentally or
literally). All of those advertisers, many of them small
business owners, are paying to reach the audience
watching the news. Yet ironically, the audience that’s
watching the news ISN’T WATCHING THE COMMERCIALS! Same
goes for the newspaper, or online advertising. Consumers
have become very good at tuning out paid messages.
PR
does not suffer from the same problem.
Being
featured in a news story in a major daily newspaper or
the evening news immediately grants credibility to your
small business. Just like the eye doctor mentioned
above, being featured in the news media provides a major
boost for your small business.
Learn
to leverage the power of free publicity for your small
business
by ordering Small Business, Big PR™ today.
As a special introductory offer, you can order Small
Business Big PR™ (1 audio CD, over 70 minutes) at the
introductory price of $29.95* (reg $59),
plus $4.95 shipping.
*
Offer valid March 5 to April 15 2008
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